The ancient art of storytelling is also receiving in conservation more and more attention. Using narratives, visuals and facts to communicate a message can be a useful way to reach an audience, maybe even more than scientific facts! A nice example is Lost & Found. A project that aims to bring to life inspirational stories about the rediscovery of animals and plants or the beautiful Wolfkodex by Jana Malin.
Since my very first story I told at The Bear in Berlin about my work with bats, I am totally fascinated by the art of telling stories. The good news are: telling stories can be learned and there are several ressources online! Here, I want to share the ones which I found most useful in my own storytelling journey.
…underpinning the positive role of storytelling in conservation:
Jacobs, M. H., & Harms, M. (2014). Influence of interpretation on conservation intentions of whale tourists. Tourism Management, 42, 123-131.